HJ Lubricators is entering an exciting new chapter, driven by a fresh brand identity and a renewed commitment to delivering customer-centric solutions.
As the leading provider of cylinder lubrication systems for two-stroke marine engines, HJ Lubricators aims to redefine how it engages with shipowners and shipyards.
With more than a century of innovation and an impressive track record of over 3,500 vessel installations, HJ Lubricators is now looking to the future with a renewed emphasis on guidance and collaboration. By putting customer needs at the forefront, the company is redefining how it builds trust and delivers value in the maritime industry.
According to Mark Kristensen, Head of Sales at HJ Lubricators, the company is shifting from a purely sales-oriented approach to one rooted in advisory and collaborative partnerships.
“We aim to build trust by guiding our customers through every step of the process, from initial analysis to installation and ongoing support,” Mark Kristensen explains.
A renewed focus on guidance and collaboration
This change comes as part of a broader strategy to strengthen HJ Lubricators’ position in the market by leveraging the synergies of the entire G&O Maritime Group. With access to a larger pool of service technicians and a global footprint, the company is better equipped than ever to meet the needs of its customers.
During recent months, HJ Lubricators has been bolstering its sales department, which now includes a dedicated team of 8 professionals. Mark Kristensen emphasizes the importance of this expansion:
Technology and innovation lead the way
Innovation remains a cornerstone of HJ Lubricators’ strategy. By continuously investing in research and development, the company ensures it stays ahead in providing cutting-edge solutions that reduce emissions and optimize engine performance. This forward-thinking approach is vital as the maritime industry faces increasing pressure to adopt environmentally sustainable practices.
Mark Kristensen also highlights new initiatives to systematize the documentation of customer savings achieved using HJ Lubricators’ products.
“We want our customers to see the value we bring, from reduced cylinder oil consumption to improved engine performance. This transparent approach not only builds trust but also reinforces the long-term value of the company’s offerings,” he states.
